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Welcome to Dossier
Audience: Board members, VCs, and leadership reviewing the Kobi Digital Ads module before build starts (1 Jul 2026).
What this is: A confidential planning pack — not a product demo. It explains what we will build, what it costs, what can block it, and how we execute.
What you are looking at
| Layer | Purpose | Read if… |
|---|---|---|
| Board pack | Decisions, costs, timeline, risks | You have 15–30 minutes |
| Deep dives | Architecture, platforms, lifecycle specs | You are engineering, ops, or due diligence |
| Draft specs | Detailed design — incomplete, will change | You need implementation detail (expect gaps) |
Size: 35 documents · ~145 A4 pages equivalent · full-text search (⌘K). See Changelog for version history and what changed in each release.
Recommended reading order
- Executive Summary — verdict, costs, timeline, blockers (start here if you only read one doc)
- Execution Gameplan & VC Readiness — blocker register, pre-flight checklist
- Cost Model & Estimates — run cost, build effort, media float
- Solo-Engineer Sprint — week-by-week from 1 Jul 2026
What is in this pack
Board-ready (reviewed for leadership)
- Executive summary, vision & scope, glossary
- Roadmap, execution gameplan, cost model, sprint plan
- Platform access & API readiness (pre-flight gates)
Deep dives — draft (need update before build)
These sections are directionally correct but not implementation-complete. They will be revised during Week 0 and the first build sprints as APIs, ADRs, and pilot learnings land.
| Section | Documents | Status |
|---|---|---|
| Architecture | System overview, agentic orchestration, control planes, GCP topology, tag relay | Draft — illustrative; stack now locked (all-TypeScript, ADR 0001) |
| Platforms | Google, Meta, TikTok, DV360, GA4, CRM connectors | Draft — API surface mapped; connector code not written |
| Lifecycle | Onboarding → reporting (9 docs) | Draft — flows designed; provisioning & portal specs evolving |
| Operations & data | HITL, tracking, UTM, security | Draft — policies need legal/ops sign-off |
| Decisions | ADR 0001 Tech Stack | ✅ Accepted — all-TypeScript |
Items marked Draft in the sidebar show a banner when opened.
What this pack deliberately excludes
- Pricing, TAM/SAM, fundraise ask — parent / VC level
- Working product or live campaigns — Phase 0 is documentation only
- Creative production — separate module; pilot ads blocked until integrated (W0 Q2)
How to use search
Press ⌘K or / to search all documents — titles, headings, and full text with fuzzy matching.
Document status key
| Label | Meaning |
|---|---|
| (none) | Board-ready for this review cycle |
| Draft | Deep dive — content incomplete or pending update; do not treat as signed-off spec |
Last updated: Phase 0 documentation · build target 1 Jul 2026 · Dossier hosted at dossier.arif.media